Published July 1980 | Submitted
Working Paper Open

Reputation and Product Quality

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Abstract

This paper examines a market where buyers cannot judge the quality of the good they receive until after they consume it. Even then, they may make mistakes in their judgments. The paper derives the equilibrium quality distribution for goods produced and the equilibrium distribution of firms by the quality of good they produce, and identifies the specific factors which produce a reputation effect. Comparative statics allow analysis of the effects of restrictions on information flow and barriers to entry.

Additional Information

This paper was written while I was supported by a Canada Council Doctoral Fellowship. I would like to thank Robert Bates, Ed Green, Roger Noll, Alan Schwartz, and Louis Wilde for helpful discussions. Published as Rogerson, William P. "Reputation and product quality." The Bell Journal of Economics (1983): 508-516.

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