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Published August 2015 | public
Journal Article

Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing

Abstract

An introduction is presented in which the editor discusses various reports within the issue on topics including the use of neuroscience methods in marketing research, the use of electroencephalography in making predictions about product choices, and the efficacy of neurophysiological and behavioral methods in determining consumer responses to advertisements.

Additional Information

© 2015, American Marketing Association.

Additional details

Created:
August 20, 2023
Modified:
October 24, 2023