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Published September 22, 2014 | public
Journal Article

Behavioral economics

Abstract

Behavioral economics uses evidence from psychology and other social sciences to create a precise and fruitful alternative to traditional economic theories, which are based on optimization. Behavioral economics may interest some biologists, as it shifts the basis for theories of economic choice away from logical calculation and maximization and toward biologically plausible mechanisms.

Additional Information

© 2014 Elsevier Ltd. Under an Elsevier user license. Available online 22 September 2014.

Additional details

Created:
August 20, 2023
Modified:
October 18, 2023