Comment on Noll and Krier, "Some Implications of Cognitive Psychology for Risk Regulation"

Abstract

We have known about systematic violations of the expected utility (EU) theory of choice for almost forty years, since Maurice Allais got Jimmie Savage to violate his own "sure-thing principle" (or "independence axiom") while making hypothetical choices over lunch in Paris. Savage was victimized by some combination of wine and intuition. The wine's effect is gone, but the intuition is not: devotion to EU sometimes produces unappealing choices.

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