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Published September 1988 | public
Journal Article

Reputation and Corporate Strategy: A Review of Recent Theory and Applications

Abstract

A corporate reputation is a set of attributes ascribed to a firm, inferred from the firm's past actions. While the intuition behind reputation-building is hardly new, recent research has formalized the concept. We review this research and then, using examples, illustrate some of the strategic behavioral implications of these formal models.

Additional Information

© 1988 John Wiley & Sons, Ltd. Received 23 June 1986; Revised 19 September 1987. Thanks to Janet Dukerich, Francis Milliken, Ruth Raubitschek, Jerry Waldron and two anonymous referees for their helpful suggestions. This research was funded by the New York University Center for Entrepreneurial Studies.

Additional details

Created:
August 19, 2023
Modified:
October 23, 2023