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Published September 25, 2017 | Submitted
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Consumer Behavior and Belated Information: The Case of Uncertain Tastes

Abstract

This paper analyzes optimal search and consumption strategies for consumers with respect to goods for which tastes are unknown prior to actual consumption of the good. The form of an optimal strategy is characterized and certain comparative statics results derived. Of particular interest is the possibility that an increase in search costs might actually increase pre-initial purchase search.

Additional Information

This research was supported by NSF Grant No. SES81-17708.

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